Beyond lemonade, fishing and tomato juice sodas, the alcohol-free drinking market has developed considerably in recent years. According to an IWSR study, it increased by 20% between 2017 and 2018 and 30.5% between 2018 and 2019. The BusinessCoot Institute estimates that this market should continue to grow approximately 10% each year until in 2025.

Many bars and restaurants now offer mocktails (alcohol -free cocktails). In addition, the number of followers of Dry January increases each year. This development has led large groups to launch new alcohol -free products. PERNOD RICARD offers, for example, Ceder’s, an alcohol -free distilled drink that takes up the codes of spirits and is available in several varieties. For their part, the French subsidiaries of Henkell Freixenet, Tel Freixenet Gratien, market for 17 years Festillating, an alcohol -free drink, which regularly offers new flavors.

Newcomers also invest this market by offering daring products. Shogga, for example, offers products based on supervisors from organic farming (ginger, turmeric, kampot pepper, lemon, etc.).

Guyome Simmonet, founder ofOptimae, also identified this trend and created its own drinks from assemblies of plants evoking mythical destinations. These drinks are now offered in fine grocery stores. Whether with or without alcohol, creativity is always in order.

Cheers 🥂

Sources:
IWSR study-Desalcoolization.com/blogs/post/ comment-le-sans- Alcohol-va-percer-le-marché-des-Bissons;
Study on the market for non-alcohol-free spirits in France (BusinessCoot)-BusinessCoot.com/fr/titude/le-marche- Des-spiritée-sans-alcool-france